Privacy Policy

1. Information We Collect

To provide you with authentic Yellowstone products and a seamless shopping experience, we collect several types of information:

Information You Provide Directly

• Identity and Contact Data: Name, email address, shipping and billing address, phone number.
• Payment Information: Credit/debit card details (processed securely through our payment gateways), PayPal account information.
• Transaction Data: Details about purchases you make, including products ordered, order value, and purchase history.
• Communication Data: Correspondence when you contact our customer service at [email protected].
• Account Data: If you create an account, we store your login credentials and preferences to enhance future shopping experiences.

Information Collected Automatically

• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system.
• Usage Data: Information about how you use our website, products, and services, including pages viewed, products browsed, and navigation patterns.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We use your personal data only for legitimate business purposes, always with your interests in mind:

• To Process Your Orders: To fulfill and manage your purchases, process payments, and arrange shipping of your Yellowstone gear worldwide (excluding a few remote logistical frontiers).
• To Communicate With You: To send order confirmations, shipping updates, and respond to your inquiries with the same dedication our crew shows on the ranch.
• To Improve Our Store: To analyze how customers use our website, helping us enhance your shopping experience and product offerings.
• To Protect Our Business: To prevent fraudulent transactions and ensure the security of our website and services.
• To Personalize Your Experience: To recommend products that align with your interests, from durable aprons and cozy blankets to collectible Funko Pop! figures.
• Marketing (with your consent): To send you information about new products, special offers, and Yellowstone-inspired content that might interest you.

3. Data Sharing and Disclosure

We protect your information as fiercely as the Duttons protect their land. We only share your data when necessary:

• Service Providers: We partner with trusted third parties to operate our store, including payment processors (like PayPal), shipping carriers, and IT service providers. These partners access only the data needed to perform their functions.
• Legal Requirements: We may disclose your information if required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: We will share your personal data with third parties when you have given us explicit consent to do so.

We never sell your personal data to third parties for their marketing purposes.

4. Data Storage and Security

Every transaction on yellowstone-store.com is guarded by enterprise-level SSL encryption—the digital equivalent of a sturdy ranch fence.

• Secure Storage: Your data is stored on secure servers with appropriate technical and organizational measures to protect against unauthorized access, alteration, or destruction.
• Payment Security: We partner with globally trusted payment gateways that adhere to strict security standards. Your payment details are encrypted and processed securely; we do not store complete credit card information on our servers.
• International Transfers: As we serve customers worldwide, your data may be transferred to and processed in countries outside your country of residence. We ensure such transfers comply with applicable data protection laws.
• Data Retention: We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.

5. Your Rights and Choices

You have rights regarding your personal data, which we respect as we value our customers’ autonomy:

• Access: You can request access to the personal data we hold about you.
• Correction: You can request correction of inaccurate or incomplete data.
• Deletion: You can request deletion of your personal data in certain circumstances.
• Restriction: You can request restriction of processing your personal data.
• Objection: You can object to processing of your personal data in certain situations.
• Data Portability: You can request transfer of your data to another organization.
• Marketing Preferences: You can opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

• Essential Cookies: Necessary for the website to function, such as remembering items in your shopping cart.
• Analytics Cookies: Help us understand how visitors interact with our website, allowing us to improve its functionality.
• Preference Cookies: Remember your settings and preferences for future visits.
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.

You can control cookie settings through your browser. However, disabling certain cookies may affect your ability to use some features of our store.

7. Children’s Privacy

Our store is not directed at children under the age of 16. While we offer products in our “Kids & Baby” category, these are intended for purchase by adults. We do not knowingly collect personal data from children under 16. If you believe we have collected such information, please contact us immediately.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on our website with an updated effective date. We encourage you to review this policy occasionally.